Coastal Genomic’s old website was unappealing, outdated, and lacked a strong narrative of their product offering and company.
After a complete redesign and thorough thought placed into the site’s flow and content, the new site does a better job explaining the benefits of their products
Designer, User Experience
Adobe Illustrator, Adobe Photoshop, Basecamp
While doing my practicum at Snaptech Marketing in my final term at BCIT, I was given the opportunity to create the wireframes and mockups for this project by myself, with the guidance of the Director of Web Development and Lead Designer. As the client was creating new content to go with their new site, I based my wireframes off content from their existing site and began submitting drafts to them through Basecamp.
Once I got the client’s approval on wireframes, I set off creating mockups and custom icons, seen below.
Although my practicum at Snaptech ended before the site was launched, I am happy to see that it is
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