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Project Overview

The Problem

Coastal Genomic’s old website was unappealing, outdated, and lacked a strong narrative of their product offering and company. 

The Solution

After a complete redesign and thorough thought placed into the site’s  flow and content, the new site does a better job explaining the benefits of their products

My role

Designer, User Experience

Tools

Adobe Illustrator, Adobe Photoshop, Basecamp

Client

www.snaptech.com
www.coastalgenomics.com

Starting Off

While doing my practicum at Snaptech Marketing in my final term at BCIT, I was given the opportunity to create the wireframes and mockups for this project by myself, with the guidance of the Director of Web Development and Lead Designer. As the client was creating new content to go with their new site, I based my wireframes off content from their existing site and began submitting drafts to them through Basecamp. 

Once I got the client’s approval on wireframes, I set off creating mockups and custom icons, seen below.

Wireframes

Mockups

Custom Icons

The Results

Although my practicum at Snaptech ended before the site was launched, I am happy to see that it is live now. The website was delivered to the client’s satisfaction and brought a contemporary and relevant look to their existing brand.

www.coastalgenomics.com

Client

BCIT

Date

May 2018

Roles

Design
User Experience

Software

Adobe Illustrator
Adobe Photoshop
Basecamp

Skills

Wireframing
Mockups
Vector Graphics

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